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Strategic Communication and Public Marketing for Territory Positioning in Ukraine: Media Engagement, Resource Utilization, and Image Formation
This chapter investigates three mechanisms of public marketing in the context of postwar Ukraine: media engagement, resource utilization, and...
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Effects of Sustainable Development Goals Engagement on Profit in Public Utilities: Comparison with General Private Companies
We compared the current state of engagement in sustainable development goals and the effects of engagement on profit using data from 125 public...
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Second Screen Synergy: Exploring the Socio-Economic Impact of Dual Screen Engagement in Television Consumption
This study delves into the socio-economic implications of second-screen engagement in television viewing, a phenomenon becoming increasingly...
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The Role of Community Engagement in Urban Innovation Towards the Co-Creation of Smart Sustainable Cities
One of the most recent topics in smart cities is community engagement which has been generally deliberated in both industrial and academic literature...
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A Public Economist at a Public University
Peter Berck was a forestry economist, an environmental economist, an agricultural economist, an energy economist, and eventually a development...
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Assessing stakeholder engagement in public spending, green finance and sustainable economic recovery in the highest emitting economies
The generally held belief is that government spending on education and research and development is to bring about direct impacts on the advancement...
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Sustainable Ecotourism Development: Integrating Public Marketing, Community Engagement, and Environmental Stewardship in Ukraine
This chapter explores the intricate interplay between ecotourism and sustainable development, revealing their profound significance and mutual...
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Innovative Resistance: Understanding Public Sentiment in China’s 5G NIMBY Context
This study ventures into the complex terrain of public opinion expression in China’s 5G NIMBY (Not In My Backyard) incidents, delineating a critical...
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E-Commerce Marketing Capabilities Towards Strategic Performance: Customer Engagement and Moderating Role of E-Trust in Emerging Economy
This study’s major goal is to examine the relationships that already exist among customer engagement, E-commerce marketing capabilities (ECMC), and...
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Green Action Catalysts in Rural China: The Role of Low-Carbon Design in Environmental Awareness and Engagement
China’s modernization agenda emphasizes human-nature harmony, but many rural communities are unaware of environmental issues. How to encourage...
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Contesting the public works domain: examining the factors affecting presence and success of SMES in public procurement
This study investigates the effects of procurement tools to support small and medium-sized enterprises (SMEs) in public contracts by analysing...
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Exploring College Student Volunteers’ Engagement in Community Environmental Education: A Behavioral Analysis in the Knowledge Economy Era
This research investigates the engagement mechanism of college student volunteers in community environmental education (CEE) within China’s...
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Live and digital engagement with the visual arts
The cluster of innovations brought about by information and communication technology (ICT) is dramatically changing the ways in which the visual arts...
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Cost-(in)effective public good provision: an experimental exploration
This paper investigates the determinants of cost-(in)effective giving to public goods. We conduct a pre-registered experiment to elucidate how...
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Do public libraries help mitigate crime? Evidence from Kansas City, MO
We examine the relationship between public libraries and local crime rates. Previous studies have looked at different factors that could account for...
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Enhancing Global Engagement
This chapter describes how external stakeholders, including the United States, Canada, Mexico, the private sector, civil society, and international...
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Umweltfreundliche Öffentliche Beschaffung fördern mit People-Public-Private-Partnerships
Green Public Procurement can incentivize commercial investment in develo** and adapting environmentally friendly products and services. However,...
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Tap** of the crowd: The effect of entrepreneur engagement on equity crowdfunding success
Using a hand collected dataset of equity crowdfunding offerings from after the passage of Title III of the JOBS Act in the United States, we examine...
