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Glam** in Greece: Preliminary Findings from a Mixed-Methods Approach
Glam** combines nature-exploration activities with luxury amenities (Lee et al., in J Hosp Tour Manage 40:88–93, 2019) while privacy is considered...
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The influence of AI and smart apps on tourist public transport use: applying mixed methods
The purpose of this research is to examine the roles of benefits and awareness of AI, as well as the usefulness and knowledge of smart apps in...
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Fostering Academia–Industry R&D Partnerships: A Study in the Indian Context Using Mixed Methods Approach
While existing studies demonstrated how academia–industry partnerships have contributed to R&D knowledge accumulation and technology transfer, the...
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How patients with chronic disease create value in online health communities? A mixed methods study from social technical perspective
Online health communities can help patients with chronic diseases to better self-manage their health and provide an effective channel for...
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Analytical Methods Used in Contemporary IS Research
This chapter emphasises traditional analytical methods to effectively convert IS data into readable findings. Analytical methods include “thematic...
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The Research Design and Methods
This chapter presents the research design and reviews a range of research methodologies, including those adopted for this study. The chapter...
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Technical efficiency in banks: a review of methods, recent innovations and future research agenda
Technical efficiency in banking is a critical aspect of the financial industry and has been widely studied using various measurement techniques. This...
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Develo** 360-degree stimuli for virtual tourism research: a five-step mixed measures procedure
Virtual reality has emerged as a powerful tool for the design of immersive tourism experiences. Prior studies have primarily relied on externally...
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Comparing Types of Research Designs
Every researcher chooses the research design best suited to generate the envisioned conclusions they like to draw. There are several research designs...
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Research Approaches and Designs
Research approaches and methods that are employed for knowledge creation derive from the philosophical paradigms (multivariate/positivistic,...
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Visualizing Outlier Explanations for Mixed-Type Data
Outlier explanation approaches are used to support analysts in investigating outliers, especially those detected by methods that are not intuitively...
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Timed Alignments with Mixed Moves
We study conformance checking for timed models, that is, process models that consider both the sequence of events that occur, as well as the...
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Modeling customer experience with public sector smartphone apps: a mixed methods study in the UAE
Public sector institutions are increasingly using smartphones applications (apps) as a new delivery channel and/or as an innovative approach to...
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Cultural considerations and rigorous qualitative methods in public diplomacy research
This article examines how qualitative approaches to human-centered inquiry benefit public diplomacy (PD) scholarship. It argues that rigorous...
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Adopting Mixed Methods in Health Research: A Methodological Approach to Analyze HTA Development
Along with this study, a mixed methods design is adopted, in which both quantitative and qualitative data are captured in order to answer the...
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Research Methods
In this chapter, the most common methods used in information systems research are introduced, namely quantitative methods, such as experiments and...
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Complex Problems and Dealing with them on a Research Methods Course in a Business School
This study offers a conceptual explanation of a holistic methodology that has utility in how we engage with complex situations. This is the VIPLAN...
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Beyond digital transformation: a multi-mixed methods study on big data analytics capabilities and innovation in enhancing organizational performance
Digital transformation (DT) and Big Data Analytics Capabilities (BDAC) enable SMEs to adapt to rapidly changing markets, innovate, and maintain...
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Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance
Despite the introduction in the European Union (EU) of the General Data Protection Regulation (GDPR) in May-18, a growing opposition is noticed...
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Visual Methods and Visual Analysis in Tourism Research
The tourism experience has always been closely linked to visual communication and photography. Travelers like to bring home visual proofs of their...