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Controlling
Identifying and evaluating risks and opportunities in the opportunity space is as much a part of the core business of strategic controlling as it is...
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Marketing Controlling
In this chapter, the reader learns to recognize the important role of marketing controlling, to distinguish between the tasks of strategic and...
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Financial Controlling
This textbook provides an introduction to the fundamentals of operational and strategic controlling. It conveys the central tasks and functions that...
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Strategic orientation, strategic renewal, and the international performance of born global firms
The international business environment is both dynamic and turbulent. Accordingly, a new venture’s strategic orientation (SO) and ability to...
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Controlling
Controlling? How uncool is that! Wait a minute, an economic activity is not a frivolous or charitable event, but a serious business to be controlled...
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Strategic motivations for corporate social responsibility: profitability or legitimacy?
Management research has broadly categorized strategic motivations for corporate social responsibility (CSR) as profit-seeking or legitimacy, which...
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A map** of two spheres: how SEW stimulates the strategic analysis and forecast of a family firm
This paper detects valuable research findings at the intersection of socioemotional wealth and strategic decision-making processes. While...
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Double-edged effect of female directors on strategic change: more monitoring but less risk-taking
Research suggests that female directors can affect strategic change by changing board dynamics via gender diversity; however, this is only part of...
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Advertising Impact and Controlling in Content Marketing Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Content marketing is now a firmly established discipline in online marketing. But how exactly does content marketing work? What are the consequences...
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Digitization and Controlling
Digitalization has a great influence on many social, but also business relations. Financial controlling cannot close itself off to this. First of...
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Controlling Performance and Financing
Chapter 11 deals with the controlling of performance and financing. First, it is shown that the objective of this task is to increase equity value...
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Basics of Financial Controlling
Controlling is a multifaceted term. With controlling, designated institutions carry out very different activities and assume different roles in...
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Managing Strategic Political Risks
The enhancement of risk management into a strategic discipline has taken place over the last two decades. We apply the corresponding methods to...
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Current Trends and Future Potentials of Digitalization in Procurement Controlling
The summarized consideration of the digitalization effects on procurement and controlling and their consequences for procurement controlling have...
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Basic Thoughts on Controlling
Controlling is not just about control. That would be a gross misunderstanding. Controlling serves to capture data and to set up processes in order to...
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Controlling in International Marketing Management
Controlling is a goal-oriented management function which ensures on the one hand that the actions of the employees are always directed towards the...
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Controlling and Change Management
In recent years, controlling has increasingly established itself in the role as business partner. The support of executives in making necessary...
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Trends in Controlling
In the previous book, the knowledge you expect from textbooks has been presented in a secure manner. Chapter 6 deals with trends that are foreseeable...
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The Information Function of Controlling
The information function of controlling is central to the assurance of rationality in leadership, as it is also the basis of the steering and control...
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Planning and Reporting in BI-supported Controlling Fundamentals, Business Intelligence, Mobile BI, Big Data Analytics and AI
Planning and reporting solutions in many companies still suffer from poor data quality, are insufficiently integrated and are often time and cost...
