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Worldbuilding Practice as a Collaborative and Inclusive Design Process. The Case of ACTS-A Chance Through Sport
This paper aims to address the power of worldbuilding practice in promoting shared and collective imagination, activating a process of cultural and...
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What is Transmedia Brand Storytelling?
This chapter explores the origins of transmedia branding with a focus on its emergence in the entertainment industries, definitions of the concept in...
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Transmedia Brand Storytelling—Immersive Campaign Experiences from Theory to Practice
This first chapter provides readers with a map of what to expect throughout the book. Each chapter is summarised below to provide readers with a...
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Case Study Two: VFR Campaign—Wander Geelong and the Bellarine (Australia)
The second case study explored in Section 3 examines an Australian tourism campaign through a Transmedia branding lens. Wander Geelong and The...
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How Do Design Narratives Play a Role in Cognitive and Social Processes? An Explorative-Systematizing Expert Interview
Narratives have increasingly come to the forefront of both design and innovation management. As a fundamental scheme of the human cognitive process...
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Designer as Drama Manager: Understanding the Roles of Narrative Within Design Processes for Change
This paper aims to propose and stimulate a critical debate on the multidisciplinary aspects of communication design, focusing on the contribution,...
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Human-AI System Co-creativity to Build Interactive Digital Narratives
The interactive digital narrative (IDN) is an interdisciplinary field connected to narrative studies, design, human-computer interaction, and gaming....
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Rapha: Weaving Story Strands of Luxury
British cycling company Rapha presents itself as a premium brand offering high quality apparel, concierge travel services, boutique ‘clubhouses’ and...
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‘Wanderlost’—A Participatory Art and Design Endeavor
‘Wanderlost’ addresses the growing complexity of life in today’s city spaces and the imminent challenges to the development of the urban environment....
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Intensities and the Singular Assemblage: Time and Space
This chapter also focuses on the internal components of assemblages and the resulting intensities embodied within singular advertisements, situating...