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The impact of past fundraising experiences on the fundraising performance of equity crowdfunding projects
Currently, small and medium-sized enterprises (SMEs) have been the mainstay of technological innovation. Given the paucity of financial support,...
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Charity fundraising appeals: The influence of brand remarkability and brand familiarity on audience intentions
A sample of young adults were surveyed to test the influence of brand familiarity and brand remarkability on a charity fundraising appeal’s audience...
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No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising
The Internet has enabled charitable fundraising to raise money through various social media platforms. However, individuals’ avoidance behaviors...
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Social media, signaling, and donations: testing the financial returns on nonprofits’ social media investment
Social media outlets provide nonprofit organizations the opportunity of opening new communication and disclosure channels. Organizations must decide...
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Fundraising and Social Marketing in the Non-governmental Organizations
Identifying and accessing funding sources has always been a challenge for non-governmental organizations. Social marketing, through the special...
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Fundraising-Management
In Kap. 6 wird das Vorgehen im Fundraising-Management vorgestellt. Auf Basis der Ergebnisse der Analyse im Fundraising wird erläutert, wie die zu...
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Fundraising bei Privatpersonen
In der Definition des Fundraising-Begriffs (Kap. 1 ) wurden vier Gruppen von Ressourcenbereitstellern...
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Fundraising bei Unternehmen
In der Definition des Fundraising-Begriffs (Kap. 1 ) wurden vier Gruppen von Ressourcenbereitstellern...
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Online fundraising for NPOs via email marketing – A critical success factors analysis in Germany, Austria, and Switzerland
This study aims to empirically determine success factors in the email marketing as a sub-discipline of online fundraising of nonprofit organizations...
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Sports Entrepreneurship and Crowdfunding in Local Communities: The Role of Social Media
Sport is a phenomenon with evident socioeconomic implications. Sports clubs are vital for the local communities by bringing people together and...
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Certified by social networks: the role of social certifications in medical crowdfunding
Nowadays, medical crowdfunding platforms are faced with two challenges: the trustworthiness issue caused by inauthentic information provided by...
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Grundlegendes zu Fundraising und Institutional Readiness
Diese Arbeit folgt im Wesentlichen der Fundraising-Definition von Urselmann: „Fundraising ist die systematische Analyse, Planung, Durchführung und...
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How Corporate Brands Communicate their Higher Purpose on Social Media: Evidence from Top Global Brands on Twitter
Rising expectations in society for moral brand behavior have increased the relevance of brand purpose communication on social media. Nevertheless,...
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Fundraising – professionelle Mittelbeschaffung für Verbände
Die Aufgabenbereiche von Verbänden wachsen stetig. Entsprechend wächst auch der Ressourcenbedarf von Verbänden kontinuierlich. Es ist Aufgabe des...
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Erfolgsfaktoren im Online-Fundraising
Die Arbeit widmet sich der bislang nicht empirisch erforschten Frage nach den Erfolgsfaktoren im Online-Fundraising von Non-Profit-Organisationen...
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Leaders' personal branding and communication on professional social media platforms: motivations, processes, and outcomes
Personal branding is a proactive, planned, and strategic process one makes to communicate their unique value. Individuals engage in personal branding...
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Marktforschung im Fundraising am Beispiel des WWF Deutschland
Marktforschung, (Panel-)Befragungen und persönliche Interviews helfen Nonprofit-Organisationen dabei, ihre Spenderorientierung zu erhöhen. Dadurch...
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Social Media Strategy Design
A social media strategy is comprised of six elements: why, who, where, what, when, and how (5Ws 1H). Before a social media strategy is decided upon,...
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Social Media and Markets
This chapter discusses managing the customer space through digital interactions and socializing the businesses through crowd motivation, network...
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On the performance of blockchain-based token offerings
Initial coin offerings (ICOs) and initial exchange offerings (IEOs) are distinct blockchain-based token offerings. Following multiple frauds...
