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Harnessing the power of social marketing for sustainable development
Organizations with a mandate to advance sustainable development could harness more social marketing to attain social, economic, and environmental...
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Social media influencer marketing: foundations, trends, and ways forward
The increasing use and effectiveness of social media influencers in marketing have intrigued both academic scholars and industry professionals. To...
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Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis
The study conducts a comprehensive retrospective analysis of the social media marketing literature along with text mining and bibliometric analysis...
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Social Marketing and the Sustainable Development Goals: Sco** Review (2013–2021)
As social marketing interventions are effective in solving social problems and the deadline to achieve the Sustainable Development Goals (SDGs) is...
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Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques
Analytical skills are in high demand across business sectors and various positions. Therefore, it is pivotal for marketing students to have exposure...
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Corporate social responsibility marketing; a way to firm performance; an empirical study: case of Egypt
This study aims to clarify the impact that CSR marketing has on the firm performance. Benefits of Corporate Social Responsibility Marketing...
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The role of social marketing in achieving the planet sustainable development goals (SDGs)
Changing the way citizens behave toward sustainability is essential to achieve the SDGs. Citizens can help create a more prosperous planet for future...
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Breaking Barriers: How Do the Marketing Capabilities of Emerging-Market Micro-Multinationals Drive Social Innovation?
Despite the increasing importance of social innovation, research seeking to illuminate how firms engage in social innovation in emerging markets is...
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Social Marketing
Over time, social marketing has evolved and developed. The social marketing mix is covered in this chapter, which emphasises how its explanations and...
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A human-to-human approach to social marketing for sustainability and development
The Sustainable Development Goals are a global blueprint for enhancing the quality of life and prosperity of society and the planet. Social Marketing...
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Political social media marketing: a systematic literature review and agenda for future research
We focus on political marketing and conduct a systematic literature review of journal articles exploring political marketing on social media. The...
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Verification of GPDS planning framework for social marketing: a Delphi method
This paper presents the GPDS ( G etting Started, P lanning, D esign, and S ustainability) Planning Framework for Social Marketing. A qualitative research...
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Performance analysis of social media platforms: evidence of digital marketing
Previous studies in the literature have shown that Digital Marketing (DM) can be a factor influencing competitiveness and the performance of...
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Movie fit uncertainty and interplay between traditional advertising and social media marketing
Although brands have widely adopted multiple marketing media, our understanding of how to effectively coordinate traditional advertising and social...
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How social capital affects innovation, marketing and entrepreneurial orientation: the case of SMEs in Ho Chi Minh (Vietnam)
Social capital, embedded in the networking relationship, is critical for firm performance. SMEs, especially in emerging economies, should effectively...
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Fission marketing on social media platforms with consumer sentiment considerations
Fission marketing is important for e-commerce platforms to import new consumers from social media platforms. However, fission marketing may bring...
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Using social media marketing to pro-tourism behaviours: the mediating role of destination attractiveness and attitude towards the positive impacts of tourism
Social media has recently played a highly impactful role in communication. Specifically, these channels are vital and have a substantial influence on...
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Social Media Marketing
Die Wichtigkeit von Influencern für das Social Media Marketing hat in den letzten Jahren immer weiter zugenommen und stellt inzwischen einen...
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Marketing’s new myopia: Expanding the social responsibilities of marketing managers
The view of advocates who see corporate social responsibility as a transformative tool by which marketers can unilaterally define the well-being of...
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Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review
This systematic literature review analyzes the topic of anti-consumption within the framework of public policy and discusses the multilevel...
