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Bi-oriented graphs and four valued logic for preference modelling
In this paper we show the relations between 4-valued logics (and more precisely the DDT logic) and the use of bi-oriented graphs. Further on we focus...
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Managing Missing Preference Values Through Consistency and Consensus in Distributed Linguistic Preference Relations: A Two-stage Method Based on Personalized Individual Semantics
Linguistic distribution, as a flexible representation structure, is often used in linguistic decision-making. Several approaches have been proposed...
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Multimodal preference heterogeneity in choice-based conjoint analysis: a simulation study
The most commonly used variant of conjoint analysis is choice-based conjoint (CBC). Here, hierarchical Bayesian (HB) multinomial logit (MNL) models...
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Brand authenticity influence on young adults’ luxury sneakers brand preference: the mediating role of brand image
It is of interest to examine how consumers perceive luxury brands with the different elements of authenticity, leading to brand image, for companies...
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An Outranking-Based Approach Modeling Satisfaction–Dissatisfaction Intensity, Preference Dependence, and Discordance Strength in Group Decision
There are numerous proposals for Group Decision-Making (GDM) inspired by the ELECTRE multiple criteria decision approach. These proposals capitalize...
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A family of distances for preference–approvals
A preference–approval on a set of alternatives consists of a weak order on that set and, additionally, a cut-off line that separates acceptable and...
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Preference learning and multiple criteria decision aiding: differences, commonalities, and synergies—part II
This article elaborates on the connection between multiple criteria decision aiding (MCDA) and preference learning (PL), two research fields with...
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The Generalized Shapley Value of Cooperative Games as a Social Preference Function
We introduce a cardinal social preference rule (CSPR) which accounts for interpersonal comparisons of alternatives in groups and satisfies several...
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Consumer environmental preference information sharing with green manufacturer’s short video platform-selling
An increasing number of green manufacturers are embracing short video platform-selling in addition to their preexisting retail channel because the...
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Consistency and Consensus of Distributed Preference Relations Based on Stochastic Optimal Allocation in GDM Problems
Consistency and consensus are two key challenges under uncertain circumstances in pairwise comparison-based group decision-making (GDM), especially...
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Remanufacturing mode choice considering consumer’s dual preference under patent licensing
Many original equipment manufacturers (OEMs) do not remanufacture by themselves, but instead license the remanufacturing business to other companies...
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Happiness Versus Preference
The preference of an individual may differ from her happiness due to imperfect information, a true concern for the welfare of others (non-affective...
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Better or different? How mimicry by social groups shapes consumers’ preference for differentiated brands
Consumers tend to abandon or avoid using a product when they become aware that it is being imitated by others. However, little is known about how or...
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Online or not online: the impact of business owner’s risk preference on the adoption of e-business
The significant growth of internet users has driven businesses to develop their capacity in e-commerce and meet the increasing demand for...
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Preference learning and multiple criteria decision aiding: differences, commonalities, and synergies–part I
Multiple criteria decision aiding (MCDA) and preference learning (PL) are established research fields, which have different roots, developed in...
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A Novel Consensus and Dissent Framework Under Grey Preference Based on the Graph Model for Conflict Resolution for Two Decision Makers
The existing consensus models of conflict decision-making generally assume that the decision-makers’ preferences are simple and certain. This...
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Coming to Consensus on Classification in Flexible Linguistic Preference Relations: The Role of Personalized Individual Semantics
In group decision making problems, linguistic approaches are extensively utilized to convey the preferences of decision makers. It is common for...
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When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products
Powerlessness is a prevalent experience in everyday life. Although research has indicated that consumption can restore a sense of power, it remains...
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Income inequality and consumer preference for private labels versus national brands
Income inequality is a growing social issue in the United States, yet little research has examined whether and how it affects consumers’ everyday...
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External validity of multi-criteria preference data obtained from non-random sampling: measuring cohesiveness within and between groups
An important component of multi-criteria decision analysis (MCDA) in the public sector is the elicitation and aggregation of preference data...
