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The future of digital technologies in marketing: A conceptual framework and an overview
Digital technologies are key to achieving competitive advantage across marketing and retailing contexts. At the same time, marketing managers are...
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Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques
Analytical skills are in high demand across business sectors and various positions. Therefore, it is pivotal for marketing students to have exposure...
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Pandemics and marketing: insights, impacts, and research opportunities
Pandemics have been an unfortunate but consistent facet of human existence over centuries, threatening lives as well as livelihoods globally....
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Artificial Intelligence (AI) and Cyber Tools in Marketing and Sales
Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence. Marketing’s core activities are understanding...
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State of the Art in Servitization Research
This chapter gives an overview of the state of the art in servitization research. It is step-by-step disclosed in this chapter, how, step** into...
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Fifty years of agricultural development in Bangladesh: a comparison with India and Pakistan
Since its independence in 1971, Bangladesh has made remarkable economic progress, evolving from a low-income to a lower-middle-income country. Its...
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Strategizing Using Technology
Technology is nothing but a device or service that improves an existing process by making a traditional process faster, more cost-effective, better,...
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The Prevailing Problems in the Global Agri-Sectors
In the recent-years, the agri-sectors all over the world have undergone with considerable transformations and changes the day-to-day work-activities....
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The Essential Illusion: Collectivizing Agriculture, 1957–1963
Farming in postwar Hungary was hard work, but farming collectively was harder, due to scale, complexity, and political uncertainty. Planners held...
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The Impact of Using Digital Technology in Measuring the Marketing Performance
For a general understanding, digitalization has effects on almost all social and economic sectors. To this mega-trend, new topics become relevant,...
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Craft approach to work: a humanist model of work in organizations
Over the past two decades, craft has had an extraordinary resurgence, leading to a broader transformation of business sectors. Craftwork focuses on...
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Automation in business research: systematic literature review
Automation has profoundly transformed the operational landscape of companies across various industries. As organizations strive to adapt to this...
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Division of Commerce
The purpose of this chapter is to provide an overview of developments in the field of commerce at KUBS. The Division of Commerce here encompasses a...
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Business Revolution in Post-COVID Era: An Evolving Economy Outlook
The study has been undertaken to examine the hardship faced by different sectors in the COVID19 pandemic and what remedial course of action has been...
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Emergence of open supply chain management: the role of open innovation in the future smart industry using digital twin network
Alongside many research studies that have been presented in the open innovation domain and smart manufacturing systems, there is a research gap on...
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Gender Dynamics
This chapter discusses dynamics in decision-making and entrepreneurial operations among women entrepreneurs. It argues the taxonomy of dynamic...
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The Impact of AI on Business, Economics and Innovation
This chapter, based on previous bibliographic review, offers guidance from consultants as well as prior identification of documented professional...
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Key concepts in artificial intelligence and technologies 4.0 in services
The emerging Industry 4.0 technologies that are impacting the global economy also represent an extraordinary opportunity to increase customer value...
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Proposing an artificial intelligence maturity model to illustrate a road map for cleaner animal farming management
Traditional agriculture has jeopardized national resources given the limited availability of natural resources. On the other hand, artificial...
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Introduction: Do Only Manufacturers Are Potential Drivers of Servitization?
The introductory chapter of the monograph gives the reasoning and describes the background for opening up new scientific discussions regarding...