Search
Search Results
-
Influence
After Chap.4 dealt with the entire process of a professionally conducted negotiation, Part 5 now deals with the Weapons of Influence, i.e. those...
-
Social Influence on Digital Content Contribution and Consumption Theories, Empirical Analyses, and Practices
This book examines users’ digital content contribution and consumption behavior from a social perspective. Digital content is everywhere—from search...
-
Religious Doctrines and their Influence on Entrepreneurship
This book explores how religious doctrines influence launching a new venture. It examines 16 Christian denominations and 9 world religions and how...
-
Academic Influence
This chapter aims to clarify how Barnard was influenced by academic research in building his theory of organization and management. It examines what...
-
A practice theoretic perspective on influence
The extant literature on influence explores how attitudes, beliefs, and behaviors are shaped. This research falls into three main categories: social...
-
Confucian Humanistic Leadership: Social Influence Processes and Trickle Effects
This chapter extends (Chou and Cheng, Cross Cultural & Strategic Management 27:567–587, 2020) work by further exploring how Confucian humanistic...
-
Social influence and channel competition in the live-streaming market
We study the impacts of social influence on the stakeholders in the live-streaming market by considering a one-to-two channel in which a common...
-
Influence of onshore wind turbines on land values
The economic consequences of wind turbines on property prices and land values are a widely discussed political and social issue. In this study, in...
-
Factors that influence adoption intentions toward smart city services among users
While smart cities have been initiated by various city governments around the world in recent years, digital transformations with regard to services...
-
Influence of Brand Mascots on Enhancing Awareness of Vietnam’s Tourism
Building brand awareness is an important step in enhancing the familiarity and recall of visitors to a tourist destination. Using brand mascots in...
-
-
Charity fundraising appeals: The influence of brand remarkability and brand familiarity on audience intentions
A sample of young adults were surveyed to test the influence of brand familiarity and brand remarkability on a charity fundraising appeal’s audience...
-
Do ESG progress disclosures influence investment decisions?
Firms frequently provide voluntary environmental, social, and governance (ESG) reports. Our study focuses on the effect of ESG disclosures on...
-
Co-shop** and E-commerce: parent’s strategies for children’s purchase influence
This paper serves to understand the influences of parents’ strategies on children’s e-commerce purchase influence via co-shop** and consumer...
-
-
The Influence of Augmented Reality on the Consumer Purchasing Process
Augmented reality (AR) has recently gained the attention of both scholars and practitioners, thanks to its ability to provide captivating and...
-
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes
Psychological state alterations induced by substance-related physiological mechanisms affect consumer decision-making. We examine the influence of...
-
The Influence of Social Media Marketing on Consumer Behavior: Evidence from the Greek Market
The role of social media has undoubtedly increased in recent years, both in terms of its use in advertising and digital marketing, influencing...
-
Image sentiment considering color palette recommendations based on influence scores for image advertisement
As image-based communication proliferates, the business value of image sentiment analysis is rapidly growing, particularly in fields like advertising...
-
Ways Industry Pursues Influence with Policymakers
Recent research into the commercial determinants of health, particularly as regards tobacco and alcohol, have focused on the diverse strategies...