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The impact of past fundraising experiences on the fundraising performance of equity crowdfunding projects
Currently, small and medium-sized enterprises (SMEs) have been the mainstay of technological innovation. Given the paucity of financial support,...
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Fundraising-Management
In Kap. 6 wird das Vorgehen im Fundraising-Management vorgestellt. Auf Basis der Ergebnisse der Analyse im Fundraising wird erläutert, wie die zu...
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Fundraising bei Privatpersonen
In der Definition des Fundraising-Begriffs (Kap. 1 ) wurden vier Gruppen von Ressourcenbereitstellern...
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Fundraising – eine kleine Einführung
In Deutschland wird seit vielen Jahren das Wort „Fundraising“ benutzt, wenn es um das Einwerben von Spenden geht. Dieser Begriff hat sich...
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Online fundraising for NPOs via email marketing – A critical success factors analysis in Germany, Austria, and Switzerland
This study aims to empirically determine success factors in the email marketing as a sub-discipline of online fundraising of nonprofit organizations...
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A Journey Through Entrepreneurial Fundraising
One of the main obstacles that entrepreneurs face when starting a business is securing funding. This difficulty is often exacerbated by the...
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Grundlegendes zu Fundraising und Institutional Readiness
Diese Arbeit folgt im Wesentlichen der Fundraising-Definition von Urselmann: „Fundraising ist die systematische Analyse, Planung, Durchführung und...
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Marktforschung im Fundraising am Beispiel des WWF Deutschland
Marktforschung, (Panel-)Befragungen und persönliche Interviews helfen Nonprofit-Organisationen dabei, ihre Spenderorientierung zu erhöhen. Dadurch...
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Lead Community Fundraising Successfully Connecting People Digitally
The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new...
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Where Are we Currently in Digital Fundraising?
The wave of digitalization has also reached fundraising. The question is, will it be a tsunami that leaves no stone unturned? Or is it a gentle wave...
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Fundraising braucht Institutional Readiness und ‚Personal Readiness‘
Die beiden grundlegenden Hypothesen dieser Arbeit, dass Fundraiser*innen im Allgemeinen mit ihrer Arbeitssituation nicht besonders zufrieden seien...
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Digital Maturity Models
This chapter introduces a fundamental instrument, the Digital Maturity Model (DMM), a powerful conceptual model as a metric to assess an...
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Groundbreaking Digital Innovations
We have defined digital transformation through various classic case studies, studied innovation cycles, dived into the role of data, looked at a...
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Nonprofit Digital Transformation: Choice or Mandate?
Nonprofits often grapple with daunting challenges, ranging from budget cuts and resource scarcity to political instability, which could endanger...
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This Is How Lead Community Fundraising Works: The Team
Lead community fundraising requires an orientation toward people, and this must also be shared and internalized by the fundraising team of each...
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Alles über Lead Community Fundraising
Okay, wir haben etwas übertrieben. Alles wird in diesem Kapitel nicht stehen. Aber das Wichtigste rund um Lead Community Fundraising. Und das ist: Im...
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Digital platforms and business ecosystems: a multidisciplinary approach for new and sustainable business models
The development of digital platforms and business ecosystems has led to the emergence of new business models and has transformed the competitive...
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Digital Transformation: The New Frontier for NPOs
Digital transformation has become one of the most pivotal aspects of organizational transformation toward higher efficiency and effective performance...
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New Digital World, New Digital Terms
The designation “Lead Community Fundraising” is completely new. The term “lead community marketing” does not yet exist in business either. The...
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Technological progress, financial constrains, and digital financial inclusion
This paper explores the relationship between technological progress and the financial constraints faced by small and medium-sized enterprises (SMEs),...
