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Using value co-creation behavior as a mediator to explore the influence of virtual tourism community characteristics on destination brand equity
This paper investigates the influence of community characteristics (community leaders’ enthusiasm and community members’ offline activities) on...
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Evaluations of Guangzhou’s brand building through intangible cultural heritage: a brand equity model
Culture is an indispensable indicator for the promotion of city image that has always been regarded as an important dimension of a city brand. This...
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Exploration of the concept of brand love in city branding: antecedents and consequences
Recent years have seen a growing interest in city marketing as tourist destinations, as cities become increasingly competitive to attract tourists....
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A cross cultural comparison of brand love in consumer brand relationships: Is ‘transmissive brand love’ a potential platform for develo** brand equity?
This article examines ‘brand love’ in a cross-cultural sample from New Zealand and China. Rather than interpersonal love, Howden’s model of spiritual...
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City brand coolness in the eye of the beholder: an extended conceptualization of city brand coolness and its dimensions
Coolness is a socially constructed positive trait that is attributed to people, brands, products, etc. It is subjective, dynamic, and attained by the...
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The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective
This research investigates the mediating role of perceived brand authenticity (PBA) between brand experience (BE) and brand love (BL) of global...
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Assessing pre-travel online destination experience values of destination websites: scale development and validation
Destination websites, provided by destination marketing/management organisations (DMOs), are central environmental drivers of tourist experiences in...
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User experiences with 360 brand videos: device experiences, presence, and creativity driving brand engagement
Applications of 360 videos for brand storytelling and customer engagement are growing due to their immersive nature and novel sensory experiences,...
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The effect of self-city brand connection on city brand ambassadorial behavior in a cultural city: the mediating role of city attachment
Cities construct attractive urban images by formulating brand strategies to gain a competitive advantage, with widespread application of the cultural...
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Exploring the determinants of destination satisfaction: a multidimensional approach
Tourism, as one of the major contributors to the world GDP, offers a wide range of economic and non-economic benefits to global society. The exchange...
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Site entrepreneurship: desolation to destination
In this paper, we develop a concept of “site entrepreneurship.” Distinct from other forms of entrepreneurship, site entrepreneurship is the...
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Brand hate: a systematic literature review and future perspectives
The duplex theory posits that consumer animosity towards brands emerges when expectations remain unmet, culminating in dissatisfaction. Despite...
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The influence of negative travel-related experience on tourist’s brand loyalty
Perceptions of negative events related to service disruptions, negative consumer associations with other brand users, or business activities not in...
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Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in sha** masstige brand passion in hospitality
Using source credibility theory and social comparison theory as theoretical lenses, this study investigates the relationship between attractive...
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From the perspective of local brand equity, how do citizens perceive green, creative and smart brand potential of future Hong Kong?
The Hong Kong SAR Government has implemented policies for building Hong Kong under the themes of a “green”, creative” and “smart” city, which are...
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Brand Management
The cases of brand management cover a range of issues relating to how brand managers can strategically manage their most valuable assets. The cases...
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Systematic Reviews and Meta-Analysis of Brand Value, Brand Equity, Brand Trust, and Brand Loyalty in Agribusiness
The purpose of branding is to differentiate products or companies from their competitors and to create a positive perception of the product or...
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Brand passion: a systematic review and future research agenda
Consumers living in today's almost demystified world of consumption are constantly searching for new ways to add value to their lives. Consumption of...
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Do deep learning models accurately measure visual destination image? A comparison of a fine-tuned model to past work
The measurement of destination image from visual media such as online photography is of growing significance to destination managers and marketers...
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When place brand and place logo matches: VRIO applied to place branding
In an ever more interconnected global landscape, countries, regions, and cities leverage place branding as a means of remaining competitive. However,...
