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Analysis and influence map** of socio-technical challenges for develo** decarbonization and circular economy practices in the construction and building industry
The construction and building industry (CBI) is considered one of the major carbon emission contributors to the environment and faces various social...
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Digital Concert Experience: An Online Research Project on Live Streaming During the Pandemic
Digital Concert Experience (DCE) is a research project designed and conducted to contribute to a better understanding of audience experience in...
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Advertising Effectiveness Model of Content Marketing
How can content marketing actually achieve an advertising effect if its content is not advertising-related at all? The advertising effect model of...
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Trade-offs and synergies of digital choice environments: Towards a taxonomy and configurational model
The advancing digitalization of daily life has led to an increasing number of choices in the digital sphere. User interfaces that require either a...
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Werbewirkungsmodell des Content-Marketings
Wie kann Content-Marketing überhaupt eine Werbewirkung erzielen, wenn seine Inhalte eben gar nicht werblicher Natur sind? Das Werbewirkungsmodell des...
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Nutzerpräferenzen für Markierungen digitaler Sprachassistenten – Eine wettbewerbsbasierte Diskussion
Digitale Sprachassistenten u. a. in Smart Speakern entwickeln sich zu einer pervasiven Technologie, die das Potenzial hat, ganze Geschäftsprozesse...
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Compassionate Care and Health Economics
Where a measure of compassionate care exists at all, they fail to produce any summary measure of utility to be compared across alternatives in an...
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Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling: An Illustration in Modeling Hospital Choice with Latent Class Segmentation
The aim of this chapter is to showcase the effectiveness of partial least squares structural equation modeling (PLS-SEM) in estimating choices based...
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The effects of targeted political advertising on user privacy concerns and digital product acceptance: A preference-based approach
Online businesses are increasingly relying on targeted advertisements as a revenue stream, which might lead to privacy concerns and hinder product...
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Digital product passports as enablers of digital circular economy: a framework based on technological perspective
Taking into consideration the existing Industry 4.0 infrastructures and the rise of Industry 5.0 (I5.0), more and more solutions are being developed,...
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Perceived fairness of direct-to-consumer genetic testing business models
Although consumers and experts often express concerns regarding the questionable business practices of direct-to-consumer (DTC) genetic testing...
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(A Very Short) Introduction to Burnout
This chapter deals with the psychological underpinnings of burnout and other related phenomena. The main aim of this chapter is to give an overview...
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Gig Economy: Is It a Poisonous Apple? an Empirical Study of Uber Drivers
The development of digital peer-to-peer platforms and applications, known as the gig economy, is radically transforming the world we live in....
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Plattformbasierte Geschäftsmodelle im Consulting
Consulting ist traditionell ein personalintensives Geschäft, daher skaliert es schlecht. Im Beitrag werden Geschäftsmodelle skizziert, die auf...
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Evaluationsverfahren
Unter einer Evaluation versteht man in den Gesundheitswissenschaften eine umfassende Messung und Bewertung der Nutzen und Kosten von...
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Preference measurement in health using experiments
This contribution has three objectives. First, it seeks to justify the use of the economic criterion, “Provision of health care in accordance with...
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Patients’ Preferences
The presented studies reviewed in this chapter support efforts for increased consideration of patient benefit as an essential quality criterion in...
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Fair trade information eliminates the positive brand effect: product choice behavior in Japan
We examine whether Fair Trade information affects the Japanese consumer’s willingness to pay. We provide information on agroforestry and poverty...
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Prozess- und Kostenanalyse an der Universitätsmedizin Greifswald
Im Abschnitt 2.2.3 wurde aufgezeigt, dass die Zusatzentgelte für extrakorporale Dialyseverfahren nach Verfahrensart, Dauer und Patientenalter...
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Hel** Colleagues, Improving Operations Quality, or Just Doing One’s Job? An Empirical Examination of Employee Behavior
Total Quality Management relies on the contributions of operational employees, but the process of motivating them to exhibit in-role and extra-role...