Search
Search Results
-
Consumer Behavior
The cases on consumer behavior relate to both the covert and overt aspects of consumers’ behaviors. In particular, consumer attitude formation and...
-
Culture and Consumer Behavior
Understanding consumers in global markets demands deep insights into their cultural backgrounds. The first part of this chapter investigates how...
-
Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control
The happiness of their customers is the primary focus of quality improvement initiatives, and the happiness index is the primary benchmarking metric...
-
Breaking the news: how does CEO media coverage influence consumer and investor evaluations?
This study investigates how CEO-related events covered in news media affect consumer evaluations. The conceptual model proposes six CEO-related news...
-
Adverse Selection and Strategic Suggestions of Chinese E-Commerce Market
The main purpose of this chapter is to analyze the special performance of adverse selection in China's online transactions and the impact of adverse...
-
Using social presence theory to predict online consumer engagement in the emerging markets
The purpose of this paper was to contribute to the dimension of online consumer engagement in the emerging markets. The study is based on the social...
-
Cross-Cultural Communication of Chinese Brands
This book presents theoretical insights into key aspects of Chinese brand cross-cultural communication, such as psychological distance, implicit...
-
Influence of personalised advertising copy on consumer engagement: a field experiment approach
Personalised advertising copy refers to the use of AI technologies such as natural language processing and machine learning to generate individually...
-
The impact of the perceived value of the sharing economy on consumer usage behavior: evidence from shared mobility in China
In the Fourth Industrial Revolution era, the sharing economy has brought a new way of social value creation. However, the impact of COVID-19 in...
-
Co-creating educational consumer journeys: A sensemaking perspective
To date, customer education has been framed in terms of one-way information provision, at odds with much of the literature on meaning co-creation....
-
Consumption and Consumer Society
This chapter explores the intricate relationships between consumption, consumer society, and marketing's substantial role in economic development. It...
-
Sustainable packaging design and the consumer perspective: a systematic literature review
Sustainable packaging is gaining increasing prominence as a factor in consumer decision-making. This research aims to review and synthesise the...
-
Bitcoin adoption in online payments: examining consumer intentions and word-of-mouth recommendations
Online retailers in emerging markets like South Africa are adopting Bitcoin payments. This study explores factors driving consumer adoption and...
-
Behavior-based pricing and consumer fairness concerns with green product design
Technological innovation enables firms not only to produce green and energy-efficient products but also to more conveniently collect consumer data...
-
Consumer environmental preference information sharing with green manufacturer’s short video platform-selling
An increasing number of green manufacturers are embracing short video platform-selling in addition to their preexisting retail channel because the...
-
Blockchains with Chinese Characteristics
The Chinese blockchain industry and market have unique, unusual, and idiosyncratic characteristics. Several established companies as well as...
-
Multi-task Chinese aspect-based sentiment analysis framework for service improvement: a case study on BNB reviews
User-generated content has become an essential factor influencing customer choice in the selection of hotel and bed and breakfast (BNB)...
-
Chinese consumer finance: a primer
Chinese consumer finance has been booming recently, especially since 2014. However, research on this topic is scant. This study presents an updated...
-
Status and Problems of Chinese Brand Cross-Cultural Communication
In recent years, with the development of Chinese international trade and the growing number of multinational business corporates, Chinese government...
-
E-commerce food choice in the west: comparing business-to-consumer, online-to-offline food delivery service, and click and collect
This study aims to explore the significant factors driving food consumption through three e-commerce modes: Business-to-Consumer, Online-to-Offline...