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Explaining the intention to use social trading platforms: an empirical investigation
The enormous rise of financial technology companies has greatly challenged traditional financial institutions. One emerging innovation is “social...
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Do You Recommend This? Exploring the Role of Presence, Self-efficacy, and Usability in the Willingness to Adopt and Recommend a VR Application
Despite the market potential of many XR applications, numerous companies struggle to produce applications able to reach widespread adoption. Several...
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AI-powered voice assistants: develo** a framework for building consumer trust and fostering brand loyalty
This paper explores the role of artificial intelligence (AI)-powered voice assistants (VAs) in the context of online shop**, with a specific focus...
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Talk more about yourself: a data-driven extended theory of reasoned action for online health communities
Online health communities (OHCs) are able to facilitate social support exchange among people with similar health concerns, and the relationship...
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The role of entrepreneurial imaginativeness for implementation intentions in new venture creation
Implementation intentions, as conceptualized in the Rubicon model of action phases, facilitate the initiation of intended action. As a...
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How Flexibility Helps Rapid Production of Electric Vehicles in Azerbaijan
This research paper concentrates on determining whether the perceived usefulness, ease of use, compatibility and complexity are determinants of...
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Facebook commerce usage intention: a symmetric and asymmetric approach
This study explores the antecedents of usage intentions to use Facebook commerce from an asymmetric point of view. The methodology consists of...
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Antecedents and outcomes of virtual presence in online shop**: A perspective of SOR (Stimulus-Organism-Response) paradigm
By integrating theories of media richness, presence, perceive risk, flow, and social presence into the S-O-R paradigm, this study develops a...
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Exploring the antecedents of customers’ willingness to use service robots in restaurants
This study examines the willingness of customers to accept, and their intention to recommend, the services provided by service robots in restaurants....
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Flash sales: how consumers’ emotional responses to negative word-of-mouth affect diagnosticity and purchase intentions
Using information–cognition–intention model and by comparing emotional and rational negative word-of-mouth (nWOM), this study considered nWOM’s role...
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Digital Disruption—How Medical Doctors Employ Influencer Marketing Strategies
Digitalization is a major growth driver for the global healthcare market, including increased use of digital communication tools and particularly a...
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Work-family conflict, entrepreneurial regret, and entrepreneurial outcomes during the COVID-19 pandemic
This study aims to propose a clarification on how female entrepreneurs cognitively process their work-family conflict (WFC) experiences during the...
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Some things are just better rich: how social commerce feature richness affects consumers’ buying intention via social factors
The social commerce discipline has produced several different social commerce features that can be integrated into e-commerce platforms. Thereby, it...
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Consumer-Based Brand Equity as Predictor of Three Behavioral Intention Outcomes on a Coastal Tourism Destination: An Abstract
Several studies in the marketing literature have been conducted utilizing consumer-based brand equity (CBBE) in tourism destinations settings....
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Telepresence in live-stream shop**: An experimental study comparing Instagram and the metaverse
Advances in digital platforms allow influencers to use live shows to showcase products, which has given rise to live-stream shop**. Moreover, new...
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How Does the Number of Instagram Followers Influence Brand Attitude: The Role of Purchase Intention, Perceived Product Quality, Referrals, Brand Trust, and Gender
The presence of brands online has intensified over the past decade. Previous research has found that following online updates from a brand’s Facebook...
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From clicks to consequences: a multi-method review of online grocery shop**
The academic interest in Online Grocery Shop** (OGS) has proliferated in retailing and business management over the past two decades. Previous...
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Internationalization of family business and its performance: examining the moderating role of digitalization and international networking capability
The purpose of this study is to identify different antecedents related to internationalization intention of family firms. The study also examines the...
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Analysis of the Impact of Brand Fit on Perceived Credibility of Social Media Influencers by European Millennials
Businesses are increasingly marketing their products through social-media influencers (SMI). Considering source credibility of SMI (conceptualized by...
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Develo** and testing a measurement scale for SMEs’ website quality (SMEs-WebQ): Evidence from Indonesia
This current research focuses on develo** and testing a measurement model of website quality for Small and Medium-sized Enterprises (SMEs). This...
