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An Iron Army for International Marketing
The promulgation of Buy American Act by the United States and the Localization and Economic Rights Act of Zimbabwe has once again sounded an alarm...
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A study on entrepreneurial innovation among entities in Singapore
The present study aimed to study the entrepreneurial innovation among entities in Singapore. It evaluated the various obstacles that affect...
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Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena
The marketing discipline needs to pay more attention to political marketing. Marketing has permeated deeply into the heart of elections and...
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Managing Minds: The Challenges of Current Research Information Systems for Improving University Performance
This chapter describes the failure of Current Research Information Systems (CRIS) to modernize routine managerial tasks involved in academic...
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Map** enablers for SDG implementation in the private sector: a systematic literature review and research agenda
Academics and practitioners alike recognize the important role of businesses in achieving the UN’s Sustainable Development Goals (SDGs). However,...
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Research Over the Course of Academic Life: Goals, Strategies, and Tactics
It is my contention that academic research that serves the researcher’s best interest should change in scope over one’s academic career. This chapter...
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Postscript: Creating and Managing a University-Based Incubator
This study addresses a research gap by focusing on incubatees located in a UK university-based incubator. INNOSPACE provided the case study for this...
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A Systematic and Updated Review of the Literature on Higher Education Marketing 2005–2019
The purpose of this review is to identify key research themes in the field of higher education (HE) supply-side marketing through a systematic search...
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A scaffolded learning approach to increasing student comfort with Microsoft Excel
As the availability and importance of data to support marketing decision-making continue to grow, universities need to prepare students for working...
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Digital Strategy Implementation in Marketing: New Performance and Risks
The article analyzes the possible directions for implementing digital tools and strategies in marketing, which is becoming a condition for...
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Digital Marketing in Tourism and Hospitality
This chapter discusses how digital marketing and social media marketing are used to promote tourism and hospitality product-offerings. It begins by...
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Characteristics of Tourism and Hospitality Marketing
This chapter explores the characteristics of tourism and hospitality marketing. It begins with a discussion of the difference between services...
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Management of products in the apparel manufacturing industry using DEMATEL-based analytical network process technique
To reduce environmental pollution and resource waste in manufacturing, it is important to discuss the increase in consumers' willingness to buy...
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Trend Research: Collecting Trend Information
This chapter deals with the research and chronological classification of trend-relevant information. The future is divided into different time...
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Quality Service Experiences Through Internal and Relationship Marketing
This chapter explores the role and importance of internal marketing and relationship marketing programmes in tourism and hospitality marketing. The...
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Methodology and Research Questions
In the description of the characteristics of family enterprises their long-term orientation is highlighted. Despite this attribute family business...
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Reinventing the Higher Education Value Proposition After Covid-19
Covid-19 has put much stress on the higher education sector. As universities recover, new ways to improve their marketing should be examined. It is...
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Research Framework for Technology Adoption
This chapter has reviewed the major available research paradigms methodologies and data collection techniques. A suitable and fitting research...
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Does Technology Scouting Impact Spin-Out Generation? An Action Research Study in the Context of an Entrepreneurial University
This study sheds light on the benefits, challenges, and shortcomings of a new technology scouting program to increase spin-out company creation at an...