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Cyber Resilience: A Pre-Understanding for an Abductive Research Agenda
Digital transformation turns critical infrastructures into cyber-physical systems, introducing unprecedented levels of complexity and vulnerability....
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Disruptive as Usual: A Manifesto for the Digital Age
The last 20 years have seen the birth and unprecedented successful growth of a new breed of digital companies. However, in the post-digital era, all...
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The Study of Authenticity: Implications and Future Research
This chapter identifies a number of conceptual and methodological issues characterizing marketing research on authenticity, including, the prevalence...
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Data Sovereignty
At first glance, the legal concept of sovereignty can seem unnecessarily complex. This complexity becomes magnified when we apply the concept of...
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The anthropomorphic brand logo and its effect on perceived functional performance
Anthropomorphic logos representing culturally embedded iconic character are used by firms to signal the expected performance of their brands. Yet,...
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Total Incomprehension: Why Entrepreneurs from Europe Do Not Understand China: And It Is Getting Worse
After considering possible sources for the analysis, it is shown how Western thinking has globalized itself through colonialism, and is now regarded...
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Narrative Strategy
In the world of uncertainty, the analytical approach is becoming more and more difficult to analyze the reality to predict the future. Strategy...
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Cooperation With Distributors in Arabic-Speaking Countries
In Arabic-speaking countries, Swiss exporters often work with independent distributors to sell their products. The market potential of these...
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Work–Life Balance: An Overview
Over the last few decades, activities that are formally recognized as “work” have increasingly become important to the sustenance of individuals to...
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Narrative curation and stewardship in contested marketspaces
We identify value narratives as stories that promote certain product or service attributes as benefits within the marketplace. We show how value...
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Political Party Brand Management in Ghana
Ghana’s political brands are maturing with its democracy along the lines of global practices. Emerging evidence suggest that political parties in...
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Similarity-based approach for inventive design solutions assistance
With the increasing demand for inventive products, finding out inventive design solutions hidden in different industrial engineering domains has...
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Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters
Even as artificial agents (AAs) become more prevalent in service encounters, customers continue to express generally unfavorable views of their...
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Useful Products in Information Systems Theorizing: A Discursive Formation Perspective
Although major progress has been made in describing the nature of information systems (IS) theory (Gregor, 2006; Gregor & Jones, 2007) and in...
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Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism
Cultural branding acknowledges brands’ power as cultural artifacts that infuse culture with meanings and absorb new meanings from culture. The last...
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Images of Reality: Metaphors, Archetypes, Symbols, and Cultures
Family businesses are the primordial way of social organizing. In this chapter, I talk about the importance of narratives in family business studies,...
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The Nature of Research
Humans have been acquiring and accumulating knowledge as long as mankind has existed. We want to understand phenomena, events, and processes in the...
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Creating a Gracious Place
Decisions produce alignments with one perspective and not the other. The importance of creating an atmosphere for grace lies in the...
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Foucault, Technology, and the Body
This chapter unveils a simple level of Foucaultian analysis. It explores the reasons why Foucault’s thought is especially relevant to the human body,...
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Theory for Understanding the Value Realization
We are reviewing the theories about the acceptance of new technology or adoption of an innovation, the problem of overload in information...