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The Right Marketing Mix for Online Fundraisers
Fundraising can be classified as a manifestation of marketing. This is because both fundraising and marketing are about “systematically sha**...
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Initial coin offerings for business: a systematic literature review and bibliometric analysis
Startups encounter many barriers in relation to accessing raditional sources of financing. Initial coin offering (ICO) have emerged as an alternative...
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The role of hashtags for non-profit causes: the #fridaysforfuture movement
Social movements are gaining increasing popularity, especially those related to environmental protection, partly due to their usage of online social...
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Case Study One: SickKids Airbnb (Canada)
The first case study in this section investigates a deeply immersive branding experience developed by the children’s hospital SickKids Foundation in...
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And What’s Next?
So far, so good. This concludes our first look at the vast land of digital lead community fundraising. And it’s just that—a first look. Nothing more,...
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Bedeutung der Marke einer NPO für das Fundraising
Der strategische Aufbau einer starken Marke wird im Non-Profit-Bereich nach wie vor vernachlässigt. Vielzählige Herausforderungen im Fundraising...
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Bridging Digital Divides: a Literature Review and Research Agenda for Information Systems Research
Extant literature has increased our understanding of the multifaceted nature of the digital divide, showing that it entails more than access to...
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Digital Business Models
This chapter describes methods for develo** digital business models. The theoretical bases of these models are the business model canvas (BMC) and...
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Considerations Regarding Donation and Value Co-Creation in Times of COVID-19 Pandemic
This paper examines the phenomenon of strategic donation (including fundraising and intention to donate) through the lens of value co-creation before...
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The Most Important Information
Digitalization is changing everything. The way we communicate, the way we think, and the way we live. And it’s also changing the way we fundraise....
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Policies and Programs to Stimulate Digital Transformation Among SMEs: Where Do We Go from Here?
To stimulate digital transformation among SMEs, institutions and governments have developed and implemented many policies and programs. This chapter...
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Digital Business Models
This chapter aims to explore the conceptual and theoretical frameworks considered relevant to the subject of digital business transformation and that...
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Gamification: eine neue Chance auch für effektiveres Fundraising
Gamification ist der Einsatz von Spielelementen oder -mechaniken in spielfremden Kontexten. Die Methodik bietet die Möglichkeit, Zielgruppen besser...
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Gamification: eine neue Chance auch für effektiveres Fundraising
Gamification ist der Einsatz von Spielelementen oder -mechaniken in spielfremden Kontexten. Die Methodik bietet die Möglichkeit, Zielgruppen besser...
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Crowdfunding to overcome the immigrant entrepreneurs’ liability of outsidership: the role of internal social capital
This paper examines the role of internal social capital on the composition of the crowd of backers attracted by US-born vis a vis immigrant...
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ICOs, IEOs and STOs: Token Sales as Innovative Formulas for Financing Start-Ups
Distributed ledger technologies (DLTs) and blockchain have enabled the creation of a new form of digital assets (tokens) that can be sold to...
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Success factors of initial coin offerings
This study furthers recent research on Initial Coin Offerings (ICO) in understanding the set of characteristics that drive ICO performance and reduce...
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Auswirkungen der Digitalisierung auf das Fundraising
Die Veränderungen durch digitale Medien, Services und Anwendungen in allen Bereichen des Lebens bieten spendensammelnden Organisationen...
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Introducing Organisation, Communication, and Language and the Case Study Approach
This chapter offers an overview of the theoretical foundations of the book, making a point about the importance of language in sha** organisational...
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Legitimacy theory for digitalization and international strategy of new venture capitalization
Venture capital financing prioritizes new ventures with modern technology that are known for employing risky market disruptive business models....
