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Influence of Brand Mascots on Enhancing Awareness of Vietnam’s Tourism
Building brand awareness is an important step in enhancing the familiarity and recall of visitors to a tourist destination. Using brand mascots in...
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Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market
Resource-poor organizations serve a significant portion of emerging markets’ healthcare industries. Such organizations engage in transformative...
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Building brand meaning in social entrepreneurship organizations: the social impact brand model
In the face of numerous complex challenges at the ecological, economic, and social levels, Social Entrepreneurship Organizations (SEOs) offer an...
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Globalization, ‘Best’ Management Practices, and Cultural Awareness
The Country Director Silva dives into his management books and reads them with new eyes, while doing some serious soul searching to raise the...
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Modelling the Organisational Factors for Implementation of Corporate Social Responsibility: A Modified TISM Approach
To remain competitive in the contemporary business world, the social performances are extremely significant. Thus, organisations are putting effort...
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Fostering social entrepreneurship through public administration support
This research empirically examines the role of the Romanian public administration in supporting social entrepreneurship initiatives to address local...
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Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy
This paper aims to evaluate international social media marketing strategies to better understand the effect of sustainable communication on...
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Improve Information Security Awareness of Economics and Management Students
In recent years, while Vietnam’s information system has experienced strong development, cybercrime is a massive challenge in all sectors. As rates of...
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Raising Sustainability Awareness at the Grassroots
This chapter describes various ways to create awareness of sustainability at the grassroots: photography, holistic learning, and collaborative...
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The Contribution of Education to the Creation of Tax Awareness and Compliance
Global effort takes place by governments to tackle low levels of tax awareness, compliance and ethics and a big number of researchers examine the...
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Exploring values, orientation, and motives towards corporate social responsibility: SME owners’ and managers’ viewpoint in Sri Lanka
The paper aims to explore small and medium enterprise (SME) owners’ and managers’ personal values, orientations, and motives towards corporate social...
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Entrepreneurship innovation using social robots in tourism: a social listening study
The tourism sector has been one of the most impacted by the COVID-19 pandemic, due to restrictions on mobility and fear of social contact. In this...
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How to explain social innovation in elderly care services: The role of for-profit and non-profit social enterprises
Social innovation and social enterprise are two major factors in addressing the challenges of population ageing since both are aimed at solving...
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Babbling through social media: A cross-country study map** out social networks using eWOM intentions
This research aims to determine the factors affecting the users’ electronic word-of-mouth (eWOM) seeking and sharing intentions and to reveal the...
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Social Takaful
This chapter provides a comprehensive exploration of Social Takaful, offering readers insights into this crucial aspect of Islamic Social Finance....
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The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value
Although earlier studies shed light on the significance of perceived social media interactivity, its impact on perceived social media agility and...
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Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators
As a business innovation in the e-commerce marketplace, the use of live streams to boost sales has become an important strategy for e-tailers on...
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Critical Reflection Analysis: A Method for Develo** Diversity Awareness Among (Future) Business Leaders
Traditional educational approaches are struggling to address societal inequities as well as to reflect on the complexity of diversity. This chapter...
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The influence of social supportive culture and performance-based culture on social enterprise performance: the mediation role of Social entrepreneurial orientation
PurposeSocial enterprise (SE) survival is at stake in pursuing the dual mission (social and economic). For this reason, we try to reconcile the SE...
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Harnessing the power of social marketing for sustainable development
Organizations with a mandate to advance sustainable development could harness more social marketing to attain social, economic, and environmental...