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Enhancing organizational citizenship behavior towards the environment
Organizational citizenship behavior towards the environment (OCBTE) represents an influential tool for environmental policy implementation in local...
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A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality
Social media marketing is an established promotion strategy that offers firms extensive opportunities to nurture brand equity and to disseminate...
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Incumbent inertia, innovativeness, and performance (dis)advantages: A demand-side learning perspective
Strategies of incumbent firms have received considerable attention in marketing and across business disciplines, but findings regarding performance...
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Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior
How can managers use positive and negative feedback to encourage employees’ proactive customer service behavior (PCSB)? This question has significant...
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The influence of taboo level on emotional versus rational user-generated messages
In least developed countries (LDCs), a multitude of social challenges persists, including child abuse, HIV/AIDS, and female genital mutilation. The...
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Using value co-creation behavior as a mediator to explore the influence of virtual tourism community characteristics on destination brand equity
This paper investigates the influence of community characteristics (community leaders’ enthusiasm and community members’ offline activities) on...
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Complementarities between algorithmic and human decision-making: The case of antibiotic prescribing
Artificial Intelligence has the potential to improve human decisions in complex environments, but its effectiveness can remain limited if humans hold...
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Control of Online-Appointment Systems When the Booking Status Signals Quality of Service
We revisit a service provider’s problem to match supply and demand via an online appointment system such as a doctor in the health care sector. We...
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Strategies for urban cycling: an analysis through generalized analytic induction
This study investigates the co-creation or co-destruction of value in the urban mobility ecosystem, focusing on the adoption of cycling in 25...
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Financial friction and optimal monetary policy: analysis of DSGE model with financial friction and price sticky
The paper analyzes the effectiveness of standard and augmented monetary policies in the case of financial and real shocks. We use a Dynamic...
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Four-day workweek in corporate sector: post-pandemic work arrangement for Bangladesh
The global adoption of the four-day workweek has surged, particularly accelerated by the COVID-19 pandemic, driven by a collective desire for...
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The evolution of patent cooperation network for new energy vehicle power battery
In the new energy automobile industry, a patent cooperation network is a technical means to effectively improve the innovation ability of...
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Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions
In competitive markets, firms employ marketing perks (e.g., unexpected free gifts) to develop customer relationships, though customers’ evaluations...
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The moderating role of organizational sub-sectors on the relationship between CEO duality and nonprofit performance
Although the chief executive officers (CEOs) are the primary figures in nonprofit organizations (NPOs), there is limited literature on the impact of...
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Beacons to conceptual impact
Exploring and articulating novel marketing concepts are essential for develo** new marketing theories. Conceptual papers enhance the marketing...
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Economic openness, institutional quality and economic growth in Nigeria
Economic openness has been argued to be an enabler of growth when supported with appropriate policies. This study investigates the effects of...
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District branding: content analysis toward identifying brand dimensions at the district scale
Place branding studies and practices have gained much attention in the last decades. Specifically in the globalized world, we are witnessing where...
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Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior
Despite people’s universal interest in the pursuit of physical attractiveness, little is known about the behavioral consequences of individuals’...
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"Mind over heart?": Exploring the influence of emotional, cognitive, and behavioral responses to CSR in challenging times
A lot of previous research has focused on the public’s intentions to support organizations based on their actions related to Corporate Social...
