1 Result(s)

Chapter and Conference Paper

The Role of Health-Related Product Attributes, Health Concerns, and Children’s Age on Attitudes and Intentions Toward Organic Food

The purpose of this study is to develop a theoretical model based on the Mehrabian and Russell’s Stimulus-Organism-Response model (1974) in order to examine the influence of consumers’ health-related organic f...

Hyun-Joo Lee, Zee-Sun Yun in Ideas in Marketing: Finding the New and Polishing the Old (2015)