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  1. Article

    Open Access

    Fair trade information eliminates the positive brand effect: product choice behavior in Japan

    We examine whether Fair Trade information affects the Japanese consumer’s willingness to pay. We provide information on agroforestry and poverty resolution for chocolate products to test consumer behavior. We ...

    Masaya Ota, Yusuke Sakata, Takao Iijima in Asian Journal of Sustainability and Social… (2019)

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