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%P
2 Result(s)
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Business and Management
Yuli **e
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Article
Proactiveness, legitimation via ISO certification and the growth of SMEs in China
According to the literature on entrepreneurial orientation (EO), proactive firms are more likely to achieve first-mover advantage and higher performance. The neoinstitutionalism, however, suggests that enterpr...
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Chapter and Conference Paper
The Role of Distraction Effects on Weak-Tie Brand Extensions
Distraction occurs quite often when consumers do not engage in an effortful justification of a marketing message (e.g., product descriptions). It has been known that distraction affects negatively an individua...
