Skip to main content

and
  1. No Access

    Chapter

    Bringing Industrial Software to Market: Managerial Challenges and an Agenda for Future Research

    Industrial manufacturers are increasingly develo** and marketing industrial software systems (ISS) in addition to their traditional hardware-based products. ISS are complex market offerings with a software c...

    Viktor Jarotschkin, Johannes Habel, Andreas Eggert, Bianca Schmitz in Serving the Customer (2023)