-
Article
Effects of stress and effort on self-rated reports in experimental study of design activities
This paper investigates the relationships between subjective rating measure and physiological measure of mental stress and mental effort during design activities. Mental stress and mental effort were captured ...
-
Article
Empirical approaches to quantifying effort, fatigue and concentration in the conceptual design process
Recently, physiological signals such as eye-tracking and gesture analysis, galvanic skin response (GSR), electrocardiograms (ECG), and electroencephalograms (EEG) have been used by design researchers to extrac...
-
Chapter and Conference Paper
Effectiveness of Banner Ads: An Eye Tracking and Facial Expression Analysis
The present paper explores how attention and emotions influence the effectiveness of banner ads. Participants performed a goal-oriented search on a website which had banner ads displaying indulgent food produ...
