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  1. Article

    Open Access

    Fake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication?

    Recently, there has been a lot of interest in industry and academia in virtual influencers (VIs). This study aimed to augment the understanding of VI marketing by exploring the relationship between VI’s charac...

    Naan Ju, Terry Kim, Hyunjoo Im in Fashion and Textiles (2024)

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  2. No Access

    Article

    Grapefruit Seed Extract as a Natural Food Antimicrobial: a Review

    In agreement with the recent trend of consumers’ demand for natural antimicrobial products, the importance of using natural compounds in food is increasing. Among numerous natural compounds, grapefruit seed ex...

    Terry Kim, **-Hee Kim, Se-Wook Oh in Food and Bioprocess Technology (2021)