Skip to main content

1 Result(s)

within Chemistry Remove this filter Environment, general Remove this filter Terry Kim Remove this filter

and

  1. Article

    Open Access

    Fake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication?

    Recently, there has been a lot of interest in industry and academia in virtual influencers (VIs). This study aimed to augment the understanding of VI marketing by exploring the relationship between VI’s charac...

    Naan Ju, Terry Kim, Hyunjoo Im in Fashion and Textiles (2024)

    Download PDF (1136 KB) View Article