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Article
Open AccessFake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication?
Recently, there has been a lot of interest in industry and academia in virtual influencers (VIs). This study aimed to augment the understanding of VI marketing by exploring the relationship between VI’s charac...
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Article
Grapefruit Seed Extract as a Natural Food Antimicrobial: a Review
In agreement with the recent trend of consumers’ demand for natural antimicrobial products, the importance of using natural compounds in food is increasing. Among numerous natural compounds, grapefruit seed ex...