Page
%P
1 Result(s)
within
Takumi Kato
Business and Management, general
Economics, general
-
Article
Rating valence versus rating distribution: perceived helpfulness of word of mouth in e-commerce
The success of e-commerce (EC) platforms depends heavily on word of mouth (WOM). Therefore, it is important to understand the characteristics of WOM, an aspect of consumer behavior, and using this knowledge to...
