11 Result(s)
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Article
Environment vs. sports vs. art: effects of CSR activities on the perceived value of products and advertising in the food industry
Companies engage in philanthropic corporate social responsibility (CSR) activities not only to genuinely support certain organizations and people but also to promote and improve brand recognition and image. CS...
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Article
Selection is superior to scale: determining brand loyalty highly correlated to market share
Despite the extensive research on loyalty, academic discussions on simple and effective loyalty indices are surprisingly scarce. One of the few suggestions for loyalty indices is the net promoter score (NPS). ...
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Article
Selection versus scale: Loyalty indices for brand management
As a loyalty index, the net promoter score (NPS) has attracted much attention. The simplicity of this index has been overwhelmingly well received by industry, and many organizations have adopted it. However, s...
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Article
Rating valence versus rating distribution: perceived helpfulness of word of mouth in e-commerce
The success of e-commerce (EC) platforms depends heavily on word of mouth (WOM). Therefore, it is important to understand the characteristics of WOM, an aspect of consumer behavior, and using this knowledge to...
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Article
Demand Prediction in the Automobile Industry Independent of Big Data
In recent years, various kinds of big data have been handled, and many variables are used in prediction model research. However, a gap between research and practice is thought to exist. As a result of adding v...
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Chapter and Conference Paper
An Empirical Study of Brand Concept Recall as a Predictor of Brand Loyalty for Dyson
Brand loyalty factors are generally explained by product/service features like design and usability. However, consumers may be attracted to superficial functionality and design, but easily switch brands when a...
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Article
Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value
Corporate brands convey unique information to consumers and promote their intention to use product brands, as it is possible for product brands to express the characteristics and mission of corporate brands. I...
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Article
Brand loyalty explained by concept recall: recognizing the significance of the brand concept compared to features
Consumers may be attracted to superficial functionality and design, but they may easily switch brands when another company’s product/service with higher functionality and a more fashionable design appears. If ...
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Article
The impact of questionnaire length on the accuracy rate of online surveys
Online surveys have the advantages of affordability and speedy collection; however, there have been some concerns about their response quality. Previous studies have measured response quality using nonresponse...
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Article
Differences in delivery times’ effects on purchase intentions by the purchase candidates’ sequencing in the Japanese automotive industry
Long wait times lead to consumer dissatisfaction and adversely affect purchase intentions. Therefore, in some cases, delivery times can be shortened by exceeding a company’s manufacturing and sales ability. Ho...
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Article
Loyalty management in durable consumer goods: trends in the influence of recommendation intention on repurchase intention by time after purchase
Unlike consumer goods, durable consumer goods have a long product life, so it is difficult to survey repurchase intentions. Therefore, recommendation intention tends to be adopted as factors that contribute to...
