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The strategic targeting of females by transnational tobacco companies in South Korea following trade liberalisation

In 1988 South Korea opened its cigarette market to foreign companies under the threat of US trade sanctions. Despite strong social stigma against female smoking in South Korea, and restrictions on tobacco mark...

Kelley Lee, Carrie Carpenter, Chaitanya Challa, Sungkyu Lee… in Globalization and Health (2009)