100 Result(s)
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Chapter
Effect of Customers Green Consciousness on Customers Purchase Intention: A Field Study on Green Technology (Home Appliances)
The study aims to test the impact of customers green consciousness on customers purchase intention. The Population of the study consisted of all buyers who purchased green technology products in Amman; a conve...
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Chapter
Impact of Artificial Intelligence Technologies on Marketing Performance
This research aims to test the impact of artificial intelligence technologies on marketing performance. Customers of commercial banks in Jordan are the study population. A convenience samples was used to colle...
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Chapter
Impact of Social Media Marketing on Electronic Word of Mouth: A Study of Jordanian Private Universities
The objective of this research aims is to identify impact of social media marketing on EWOM. The study population consisted of students at Jordanian private universities. Smart PLS software was used to test th...
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Chapter
Does Electronic Human Resource Management Matter for Workforce Agility? An Empirical Study of the Jordanian Banking Sector
The current research examined the impact of electronic human resource management on workforce agility in the Jordanian banking sector. The research used experimental data through a survey distributed to 559 em...
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Chapter
The Impact of Digital Marketing Tools on Customer Loyalty of Jordanian Islamic Banks
This study examine the impact of digital marketing tools (DMT) on the customer loyalty (CL) of Jordanian Islamic banks. (Google) forms was used by the researchers to distribute a sample of (370) customers of J...
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Impact of Electronic Human Resources Management Practices on Employee Commitment in Five Stars’ Hotels in Jordan
The aim of this reaearch was to examine the impact of electronic human resource management practices on employee commitment in five stars’ hotels in Jordan. The study's population was comprised of employees of...
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Work Teams and Their Impact on the Success of Entrepreneurial Strategic Projects Study in SME in Jordan
This research came to test the impact of work teams on achieving success in entrepreneurial projects. A random sample of (850) respondent was choosen. This study was conducted structural equation modeling (SEM...
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The Impact of Emotional Intelligence on Marketing Performance
The study aims to know the Impact of Emotional Intelligence (EI) on Marketing Performance (MP). The population of this study consisted of customers in commercial banks in Jordan. A convenience method was condu...
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The Impact of Internal Marketing Practices on Continuous Commitment in Jordanian Telecommunications Companies
The research is designed to test the impact of internal marketing practices on continuous commitment. The study population consisted of customers of Jordanian telecommunications companies. Structural equation ...
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Chapter
The Role of Digital Promotion in Enhancing the Image of Jordanian Islamic Banks
The aim of the study is to identify the role of digital promotion in enhancing the image of Jordanian Islamic banks. The study population consisted of clients of the Islamic International Arab Bank., with the ...
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Chapter
The Role of Public Policy Making in the Strategic Performance According to the Balanced Scorecard Model
The current study came to shed light on the role of public policy-making in the strategic performance according to the balanced scorecard model. Therefore, it was focused on the Executive Council of Karak Gove...
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The Impact of Creative Behavior on Achieving Marketing Ambidexterity: A Field Study in Commercial Banks in Jordan
The objective of the research is to examine the impact of creative behavior on achieving marketing ingenuity. The study population was limited to a category (branch manager, department head, division head and ...
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Chapter
Determining the Dimensions of Electronic Customers’ Relationship Management in Jordanian Insurance Companies
The study aims to determine the dimensions of electronic customers’ relationship management E-CRM in Jordanian insurance companies. Three major determinants were detected, customer-related, e-service and websi...
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The Impact of Work-Life Balance on Organizational Commitment
The study aimed to explore the effect of work-life balance on the dimensions of organizational commitment (affective, continuance, and normative commitment) by collecting data by means of a questionnaire distr...
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Effect of Green Branding on Customers Green Consciousness Toward Green Technology
The study aims to test the impact of green branding on customers green consciousness toward green technology. The study population involves buyers who purchased green technology products in Amman, A convenienc...
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Impact of Digital Marketing Tools on Customer Interactions in Jordanian Telecommunications Companies
The objective of the study is to test the impact of digital marketing tools on customer interaction. The study population consisted of customers of Jordanian Telecommunications Companies. A convenience sample ...
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Chapter
The Impact of Social Media Marketing on Mental Image of Electronic Stores Customers at Jordan
The present study tries to test the impact of marketing throughout social media on the mental image of electronic stores. The population of this study consisted of customers of electronic stores in Jordan, whi...
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Does Entrepreneurial Orientation Matter in Corporate Ambidexterity: A Study of the Banking Sector in Jordan
This manuscript investigates the impact of entrepreneurial orientation on corporate ambidexterity. The research relied on primary data gathered from 374 responses from commercial bank managers in Jordan. Struc...
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The Impact of Transformational Leadership on Quality of Work-Life
This research aims to examine the impact of transformational leadership style on the quality of work life. It focused on telecommunications companies in Jordan. A random sample of (1066) was drown. Structural ...
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Impact of Social Customer Relationship Management on Sustainable Competitive Advantage of Commercial Banks in Jordan
The study aimed to test the impact of social customer relationship management on achieving sustainable competitive advantage. The research population is all customers of Jordanian commercial banks. A Convenien...
