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    Article

    Evidential positive opinion influence measures for viral marketing

    The viral marketing is a relatively new form of marketing that exploits social networks to promote a brand, a product, etc. The idea behind it is to find a set of influencers on the network that can trigger a ...

    Siwar Jendoubi, Arnaud Martin in Knowledge and Information Systems (2020)

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    Chapter and Conference Paper

    Classification of Message Spreading in a Heterogeneous Social Network

    Nowadays, social networks such as Twitter, Facebook and LinkedIn become increasingly popular. In fact, they introduced new habits, new ways of communication and they collect every day several information that ...

    Siwar Jendoubi, Arnaud Martin… in Information Processing and Management of U… (2014)