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Article
Evidential positive opinion influence measures for viral marketing
The viral marketing is a relatively new form of marketing that exploits social networks to promote a brand, a product, etc. The idea behind it is to find a set of influencers on the network that can trigger a ...
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Chapter and Conference Paper
A Reliability-Based Approach for Influence Maximization Using the Evidence Theory
The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation. Influencers are very beneficial to make a marketing camp...
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Chapter and Conference Paper
Classification of Message Spreading in a Heterogeneous Social Network
Nowadays, social networks such as Twitter, Facebook and LinkedIn become increasingly popular. In fact, they introduced new habits, new ways of communication and they collect every day several information that ...