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    Chapter and Conference Paper

    Preliminary Tests of the Consumer Normalcy Scale: An Abstract

    This study develops a scale based on the concept of “consumer normalcy,” which is composed of four dimensions: (1) ability to participate in the marketplace, (2) demonstrating competence and control, (3) achie...

    Alex H. Cohen, Jorge E. Fresneda… in Marketing Opportunities and Challenges in … (2020)