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    Chapter and Conference Paper

    Preliminary Tests of the Consumer Normalcy Scale: An Abstract

    This study develops a scale based on the concept of “consumer normalcy,” which is composed of four dimensions: (1) ability to participate in the marketplace, (2) demonstrating competence and control, (3) achie...

    Alex H. Cohen, Jorge E. Fresneda… in Marketing Opportunities and Challenges in … (2020)

  2. Chapter and Conference Paper

    Buyer Organization Map**: New CRM Tool for Salespeople

    Traditionally, salespeople have been called the "eyes and ears" of a company in the marketplace. But, in the era of customer relationship management, they have been largely underutilized even though scholars c...

    Prabakar Kothandaraman, Rolph E. Anderson… in Proceedings of the 2009 Academy of Marketi… (2015)

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