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    The room-product-effect and its application to investigate the desirability of designed products: a review

    The Room-Effect originated in environmental psychology, where the room a person was in influences how they were judged by people. Subsequent studies extended this to the Room-Product-Effect indicating its appl...

    Zheng Wang, Raja Ahmad R. A. A. Effendi, T. W. Allan Whitfield in Current Psychology (2024)