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Consumers’ Perception of Price Premiums for Greenwashed Products: An Abstract

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  1. Chapter and Conference Paper

    Buyer Organization Map**: New CRM Tool for Salespeople

    Traditionally, salespeople have been called the "eyes and ears" of a company in the marketplace. But, in the era of customer relationship management, they have been largely underutilized even though scholars c...

    Prabakar Kothandaraman, Rolph E. Anderson… in Proceedings of the 2009 Academy of Marketi… (2015)

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