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    Article

    Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism

    The country-of-origin (COO) of products has been shown to affect consumer choice, especially in situations where the origin has a stereotypical association with particular products and depending on certain con...

    Peter M. Fischer, Katharina P. Zeugner-Roth in Marketing Letters (2017)

  2. Article

    Schendera, Christian F. G.: Regressionsanalyse mit SPSS

    Peter M. Fischer in Marketing Review St. Gallen (2009)

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