Skip to main content

1 Result(s)

within Marwa E. Tourky Remove this filter Corporate Communication/Public Relations Remove this filter

and

  1. No Access

    Article

    Corporate Identity Antecedents and Components: Toward a Theoretical Framework

    This paper undertakes a detailed review of the components of corporate identity (CI). This is necessitated by the recent emergence and focus upon CI and its frequent confusion with related issues such as corpo...

    Philip J Kitchen, Marwa E Tourky, Dianne Dean… in Corporate Reputation Review (2013)