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Chapter
Preisdifferenzierung
Der für ein Unternehmen relevante Gesamtmarkt besteht in der Regel aus Nachfragern, die sich hinsichtlich des wahrgenommenen Nutzens, der Kaufkraft für ein Sachgut oder eine Dienstleistung und damit bezüglich ...
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Chapter
Preismanagement — eine umfassende Perspektive
Seit den neunziger Jahren hat das Preismanagement sowohl in der Managementpraxis als auch in der Marketingforschung erheblich an Bedeutung gewonnen.
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Article
A Dangerous Liaison—Pheochromocytoma in Patients with Malignant Disease
Adrenal masses in patients with known malignancy may be interpreted as metastasized disease, although a significant proportion of these tumors are of adrenal origin. Despite improved imaging techniques, it rem...
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Chapter
Wenn der Kunde mehr ist als Käufer und Nutzer — Motive kollaborativer Wertschöpfungsprozesse
Traditionellerweise fokussierte das Marketing autonome Wertschöpfungsprozesse für den Massenmarkt, z.B. beschrieben durch die Wertkette (Porter 1985). Ergebnisse solcher Wertschöpfungsprozesse sind Güter, die auf...
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Article
Preismanagement: Eine prozessorientierte Perspektive
Der Preis ist der effektivste Gewinntreiber aller Marketinginstrumente. Der Beitrag stellt eine prozessorientierte Perspektive des Preismanagements vor, die aus den vier Phasen Strategie, Analyse, Entscheidung un...
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Article
Auswirkungen der Krise auf das Marketing
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Article
Grundlagen der Preisfairness – Bestandsaufnahme und Ansätze für zukünftige Forschung
Aufgrund einer hohen Dynamik des Forschungsbereichs ist es das Ziel des vorliegenden Beitrags, eine gesamthafte Bestandsaufnahme der wissenschaftlichen Literatur zum Thema Preisfairness vorzunehmen. Aufbauend ...
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Chapter
Epidemiology of Adrenocortical Carcinoma
It is generally accepted that adrenocortical carcinoma (ACC) is a rare disease. However, valid data on the exact incidence and prevalence of ACC are lacking. Adrenal masses are among the most frequent tumors i...
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Chapter
Clinical Presentation and Initial Diagnosis
The initial clinical presentation of adrenocortical carcinoma (ACC) consists of signs and symptoms of hormone excess, local or regional manifestations of tumor growth, complications of metastatic disease, or m...
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Article
Adrenocortical carcinoma: a clinician's update
Adrenocortical carcinoma is a rare heterogeneous neoplasm with an incompletely understood pathogenesis and a poor prognosis. No general consensus on the diagnostic and therapeutic measures for adrenocortical c...
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Article
Adrenal Cancer: Clinical Advances
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Article
Clinical impact of TP53 alterations in adrenocortical carcinomas
To evaluate the role of somatic TP53 mutations and to correlate somatic and germline mutations with results of immunostaining, a large cohort of ACC patients was analyzed.
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Article
EDLP versus Hi–Lo pricing strategies in retailing—a state of the art article
The pricing strategy is seen as one of the five most important priorities in retail management. Over the past years, price wars have emerged and price has become an even more focal point of retailers’ agendas....
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Article
Does bariatric surgery change olfactory perception? Results of the early postoperative course
Changes of food preference toward foods with low caloric density have been demonstrated after bariatric surgery and may contribute to sustained body weight loss. It has been hypothesized that olfactory percept...
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Article
Extending downward is not always bad: Parent brand evaluations after brand extension to higher and lower price and quality levels
Extending brands vertically to different price and quality levels is a popular strategy of brand managers to leverage the value of well-established brands. This strategy may increase sales but also risks dilut...
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Article
Integrated genomic characterization of adrenocortical carcinoma
Jérôme Bertherat, Aurélien de Reyniès and colleagues perform integrated genomic analyses of adrenocortical carcinomas. They discover recurrent alterations in several new driver genes, including ZNRF3, DAXX, TERT ...
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Article
PKA catalytic subunit mutations in adrenocortical Cushing’s adenoma impair association with the regulatory subunit
We recently identified a high prevalence of mutations affecting the catalytic (Cα) subunit of protein kinase A (PKA) in cortisol-secreting adrenocortical adenomas. The two identified mutations (Leu206Arg and L...
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Chapter and Conference Paper
Value Creation within a Service Dominant Logic for Marketing
In line with other authors we believe that marketing is currently in a process of a profound paradigm shift. A lively discussion about a Service Dominant Logic (SDL) for Marketing has been launched by an artic...
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Article
Mutations in the deubiquitinase gene USP8 cause Cushing's disease
Martin Reincke, Martin Fassnacht and colleagues identify somatic mutations in the USP8 deubiquitinase gene in corticotroph adenomas in Cushing's disease. The mutations enhanced proteolytic cleavage and catalytic ...
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Article
Open AccessA case report of a solitary pancreatic metastasis of an adrenocortical carcinoma
Solitary metastases to the pancreas are rare. Therefore the value of resection in curative intention remains unclear. In the literature there are several promising reports about resection of solitary metastasi...
