5 Result(s)
within
Manit Mishra
English
Business Strategy/Leadership
Management
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Chapter
The Role of Digital Citizenship Behavior on Digital Marketing and Consumer Buying Behavior
The advent of internet and advancement of digital technology has paved the way for digital marketing. It has shifted the traditional marketing to digital marketing. Digital marketing has a wider scope as it is...
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Chapter
Insights: Indian Adolescents’ Social Media Usage and Life Satisfaction
Online social presence has become a necessity for social interaction. Resulting lack of face-to-face communication has diminished self-consciousness and enhanced online friendship behavior. Attractive features...
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Chapter
A Meta-Analytic Study of Socially Desirable Responding (SDR) Across Indian and Chinese Cultures
Socially desirable responding (SDR) is a key source of contamination during modeling of constructs in multiple dependent relationships, especially in collectivist cultures like India and China. This article at...
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Chapter
Social Media Usage Behavior in Job Search: Implications for Corporate Image and Employer Branding
Social media has become a logical platform for companies to attract potential employees. Accordingly, social media use in employer branding has gained strategic importance. For companies, the social media beha...
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Chapter
Antecedents and Consequences of Social Media Usage Behavior in Job Search: A Qualitative Study Toward a Conceptual Framework
Job seekers and businesses are relying increasingly on social media recruitment. A more comprehensive understanding of social media usage behaviors in job search can enhance both job search and recruitment pro...
