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Chapter
Influence of Gender and Role Stress on Hardiness: An Empirical Study
Hardiness has been theorized as a stress-resilient multifaceted personality disposition which acts as a protective shield against stressful situations. A wide spectrum of research has confirmed the role of har...
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Chapter
Tone, Readability, and Firm Performance: A Study of Chairman’s Letter Across India and China
Accounting narratives are an invaluable source of information about a company for stakeholders and analysts. This study investigates the voluntary accounting narrative of Chairman’s letter. We assess the tone ...
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Chapter
Understanding Privacy Violation and Fairness Perception of Job Seekers Using Social Media
Job search with social media offers a wider range of opportunities to job seekers. However, the job seekers' use of social media is impacted by concerns over privacy and fairness, nested in experiences with pr...
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Chapter
The Role of Digital Citizenship Behavior on Digital Marketing and Consumer Buying Behavior
The advent of internet and advancement of digital technology has paved the way for digital marketing. It has shifted the traditional marketing to digital marketing. Digital marketing has a wider scope as it is...
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Chapter
Insights: Indian Adolescents’ Social Media Usage and Life Satisfaction
Online social presence has become a necessity for social interaction. Resulting lack of face-to-face communication has diminished self-consciousness and enhanced online friendship behavior. Attractive features...
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Chapter
A Meta-Analytic Study of Socially Desirable Responding (SDR) Across Indian and Chinese Cultures
Socially desirable responding (SDR) is a key source of contamination during modeling of constructs in multiple dependent relationships, especially in collectivist cultures like India and China. This article at...
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Chapter
Social Media Usage Behavior in Job Search: Implications for Corporate Image and Employer Branding
Social media has become a logical platform for companies to attract potential employees. Accordingly, social media use in employer branding has gained strategic importance. For companies, the social media beha...
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Chapter
Antecedents and Consequences of Social Media Usage Behavior in Job Search: A Qualitative Study Toward a Conceptual Framework
Job seekers and businesses are relying increasingly on social media recruitment. A more comprehensive understanding of social media usage behaviors in job search can enhance both job search and recruitment pro...
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Article
BERT: a sentiment analysis odyssey
The study investigates relative effectiveness of four sentiment analysis techniques: (1) unsupervised lexicon-based model using SentiWordNet, (2) traditional supervised machine learning model using logistic re...
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Chapter
Testing the Indirect Effects on Entrepreneurial Orientation and Enterprise Performance
The main objective of the study is to understand the mediation effect of the entrepreneurial intention of employees on the relationship between entrepreneurial orientation (EO) and enterprise performance (EP)....
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Chapter
Testing the Moderation Effects on Gartner’s Customer Relationship Management Practices and Customer Acquisition
The prime objective of the study is to understand the moderating effect of job satisfaction and gender on the relationship between customer relationship management (CRM) practices and customer acquisition. The...
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Chapter
The Impact of Customer Relationship Management (CRM) Practices on Customer Satisfaction
Customer Relationship Management (CRM) is total alignment of business around the customer. It is a business practice focused on customers; being customer-centric and staying customer-centric. Customers know th...