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Repeated Price Search
Consumers check few sites in online purchases. Previous research and experiments we perform demonstrate that consumers can not calculate the optimal strategy for price search. They use heuristics whose perform...
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Article
Can Consumer Software Selection Code for Digital Cameras Improve Consumer Performance?
Forecasting the performance of products undergoing rapid technological change requires data and the knowledge to interpret that data. We surveyed students about one such product—digital cameras—and found that ...