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    Chapter and Conference Paper

    Influencer-Focused Barrages in Product Demo Videos: An Exploratory Study

    Barrages, or live comments from viewers, are a popular and important element in videos on social media platforms, facilitating active viewer interaction and content co-creation. Prior studies have examined the...

    Juntao Wu, Yanli Pei, Shan Wang, Fang Wang in E-Business. New Challenges and Opportuniti… (2024)