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  1. No Access

    Chapter

    The Internationalisation of Ventures: The Roles of a Nation’s Institutions and the Venture’s Value Orientation

    This chapter examines how national-level, firm-level and individual-level predictors influence a venture’s likelihood internationalisation based on a data set adapted from the Monitor (GEM) data set in 2...

    Jie Chen, Kaisu Puumalainen, Sami Saarenketo in Contemporary Issues in International Busin… (2018)

  2. Chapter and Conference Paper

    Integration of Consumer Buying Behavioral Parameters with Signal Detection Tests in a Virtual Environment

    This study applies signal detection statistics to measure the consumers' product locating behavior, and tests whether the signal-detection statistics could, in turn, be predicted from subjective measures of sh...

    Sandra S. Liu, Robert D. Melara, Jie Chen… in Revolution in Marketing: Market Driving Ch… (2015)

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