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A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc.

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  1. Chapter and Conference Paper

    The Effect of Prices for Incidental Products in Web Page Promotions on Consumer Price Perceptions for an Unrealted Target Product

    The Internet has increased in its level of importance in promoting diverse products to consumers. Research in marketing has demonstrated that product judgments are affected not only by the promoted product's c...

    Thomas Jensen, Jeremy Kees, Scot Burton… in Revolution in Marketing: Market Driving Ch… (2015)

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