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Chapter and Conference Paper
Influence of the Color and Logo Position of HNB Products on User Experience Based on Eye Tracking
This paper reports on two experimental psychology studies on influence of the color and logo position in the field of HNB product, which used to measure the user experience. Based on the eye tracking method, w...
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Chapter and Conference Paper
Influence of HNB Product Packaging Health Warning Design on Risk Perception Based on Eye Tracking
This paper reports on an experimental psychology study in the field of HNB packaging design, which used to measure the influence of health warning design on consumer’s risk perception. Based on eye tracking me...
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Chapter and Conference Paper
User Experience Evaluation of Intelligent Tunnel Digital Monitoring Interface Based on Cognitive Psychology
This paper report on two experimental studies on digital monitoring interface to measure the user experience in intelligent tunnel monitoring system. Based on cognitive psychology theory, we conducted two exp...