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  1. No Access

    Chapter and Conference Paper

    Types of Mobile Retail Consumers’ Shop** Behaviors from the Perspective of Time

    The aim of this research is to explore consumers’ shop** behavior on mobile apps and to mine different types of consumers. We have selected the mobile Taobao app as our research target and designed two simul...

    I-Chin Wu, Hsin-Kai Yu, Shao-I. Lien in HCI in Business, Government and Organizations (2023)

  2. No Access

    Chapter and Conference Paper

    Effects of the User-Need State for Online Shop**: Analyzing Search Patterns

    With the fast growth of e-commerce and the emerging trend of “New Retail”—that is, online and offline integration—the important research issues are how to know the best ways to collect and analyze users’ searc...

    Hsin-Kai Yu, I-Chin Wu in Information in Contemporary Society (2019)