Skip to main content

1 Result(s)

within Elizabeth C. James Remove this filter Business and Management Remove this filter

and

  1. No Access

    Article

    Beyond channel mix management: Building within online travel agencies (OTA) metrics and strategies

    This article uses a simple scenario in the hotel industry to illustrate how the mix of online travel agencies (OTAs) based on a merchant (net) versus a retail (gross) pricing model will impact and distort the ...

    Cathy A. Enz, Elizabeth C. James in Journal of Revenue and Pricing Management (2017)