22 Result(s)
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Chapter and Conference Paper
From Paradigmatic to Syntagmatic Communities: A Socio-Semiotic Approach to the Evolution Pattern of Online Travel Communities
This paper presents the results of an observatory research which explores the users’ participation in three different travel related virtual communities. The behaviour of the first top ten users has been obser...
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Chapter and Conference Paper
Applying a Conceptual Framework to Analyze Online Reputation of Tourism Destinations
Destination managers are investing considerable efforts (time and money) in order to market their destination online without considering that unofficial information competitors (e.g. blogs, wiki, media sharing...
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Chapter and Conference Paper
Harvesting Online Contents: An Analysis of Hotel Reviews Websites
Hotel Reviews Websites (HRWs) are the most used online sources to evaluate accommodation alternatives. However, they often present an overwhelming amount of unstructured or only semi-structured information whi...
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Chapter and Conference Paper
eTcoMM — eTourism Communication Maturity Model. A Framework to evaluate the Maturity of a DMO when it comes to the Online Communication Management: The Case of Canton Ticino and Lombardy
The online environment represents an important communication resource of a Destination Management Organization (DMO). Evaluating the level of preparation of a DMO on its processes dedicated to the online commu...
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Chapter and Conference Paper
Destinations Similarity Based on User Generated Pictures’ Tags
Pictures about tourism destinations are part of the contents shared online through social media by travellers. Additional pictures information, such as geo-tags and user description of place, can be used to cr...
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Chapter and Conference Paper
Erratum to: What did they say about us? Message Cues and Destination Reputation in Social Media
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Chapter and Conference Paper
Drivers and Benefits of Analysing DMOs’ eWOM Activities
The purpose of this study was to identify and evaluate the effect of the use of electronic Word of-Mouth (eWOM) results on the perceived marketing success of both eWOM in particular, and web marketing in gener...
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Chapter and Conference Paper
Hotel Mobile Apps. The Case of 4 and 5 Star Hotels in European German-Speaking Countries
The importance of mobile internet for travel and tourism has been widely acknowledged, nonetheless the different typologies of mobile applications, their design and usefulness are still under researched. In or...
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Chapter and Conference Paper
What did they say about us? Message Cues and Destination Reputation in Social Media
This paper focuses on destination reputation and how online conversations have changed the nature of destination marketing. In particular, structural equation modelling (SEM) was used to identify the importanc...
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Chapter and Conference Paper
Listen to Your Customers! How Hotels Manage Online Travel Reviews. The Case of Hotels in Lugano
Given the increasing influence of online hotel reviews on travellers’ decisions, hotels need to develop management strategies, in order to monitor their business’ online reputation and to take advantage of cus...
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Chapter and Conference Paper
An Auto-Coding Process for Testing the Cognitive-Affective and Conative Model of Destination Image
Current research on online contents analysis relies mainly on human coding procedures, and it is still under research the creation of automatic tools for content analysis in the eTourism domain. Thus, consider...
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Chapter and Conference Paper
Studying Online Contents Navigation: A Comparison Between Eye-Tracking Technique and Self-Reported Investigation
This study posits that an eye-tracking approach, together with a self-reported research design, represent valid alternatives to study tourism-related web browsing behavior. Users might form their idea about a ...
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Chapter and Conference Paper
Reframing the Image of a Destination: A Pre-Post Study on Social Media Exposure
The majority of the studies on destination image have so far mainly focused on the cognitive and affective components, and there is still a lack of research on the conative component of destination image (i.e....
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Chapter and Conference Paper
The Role of Destination in Hotels’ Online Communications: A Bottom-Up Approach
Among the various factors leading to the success of a hotel website, there is the provision of information related to a hotel’s destination context. Meanwhile, the ability to present destination information on...
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Chapter and Conference Paper
The Co-creation Process of the Online Image of an Italian World Heritage Site: The Sassi of Matera
This paper investigates the co-creation process of the online image of the Italian World Heritage Site “Sassi of Matera”, which has been inscribed among UNESCO World Heritage Sites in 1993. Despite the recent ...
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Chapter and Conference Paper
Measuring the Media Effects of a Tourism-Related Virtual Reality Experience Using Biophysical Data
Tourism is among the domains that might see in Virtual reality (VR) several advances for promoting its products and services. This study is one of the first that proposes the use of biophysical data for invest...
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Chapter
Evaluating Destination Communications on the Internet
Several approaches have been proposed to describe and evaluate online communication of tourist destinations, ranging from content analysis/benchmark, usability, web-analytics, marketing and PR, localization st...
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Article
Analysis of users’ heart rate data and self-reported perceptions to understand effective virtual reality characteristics
Designing engaging virtual-reality (VR) experiences to promote a tourist destination is a challenge for destination managers. There is still limited research on which VR characteristics (i.e., format, field of...
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Chapter and Conference Paper
Identification of Competing Destination Brand: The Case of Okinawa Island
In the field of destination branding, some researchers have conducted comparative studies for the development of the customer-based brand equity measurement. Since brand equity is a relative measure, it is req...
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Chapter
The Relevance of Eye-Tracking to Understand Users’ Practices and Content Interpretation in Tourism-Related Online Navigation
This chapter presents and discusses the implications of current approaches to understand practices of users accessing tourism-related online content, especially when it comes to their understanding and interpr...
